Privacy Policy

Information We Collect

We collect information in the following ways when you interact with our website or services:

• Contact Information — Name, phone number, and email address collected when you submit a contact form, request an appointment, or communicate with us directly.
• Scheduling Information — Appointment date, service type, and booking details collected through our scheduling platform (Acuity Scheduling).
• Automatically Collected Data — IP address, browser type, device type, pages visited, time spent on pages, and referring URLs collected automatically through website cookies and analytics tools.
• Google Ads Conversion Data — Information about actions taken after clicking one of our Google advertisements, including phone calls and appointment requests, collected through Google Ads conversion tracking tags placed on our website.
• Communications — Any messages, inquiries, or information you voluntarily provide when contacting us by phone, email, or text.

How We Use Your Information

We use the information we collect solely for the following purposes:

• To schedule, confirm, and manage your appointments
• To communicate with you regarding your services, results, or inquiries
• To measure and improve the performance of our advertising campaigns
• To analyze website traffic and improve user experience
• To comply with applicable legal and regulatory requirements
• To respond to your questions, requests, or feedback

Google Ads Conversion Tracking & Cookies

Our website uses Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This helps us understand which of our ads lead to appointment bookings or phone calls so we can continue improving our services to you.

We use Google Analytics to understand how visitors interact with our website. This service collects anonymous usage data including pages viewed, time on site, and general geographic location. This data does not identify individual users and is not linked to any personal health information.

Cookies are small text files stored on your device that help websites function properly and allow us to analyze traffic. You may disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain features on our website.

Health Information & HIPAA

Tampa Ultrasound Specialist provides elective and diagnostic ultrasound imaging services. We take the privacy of all health-adjacent information seriously.

• Our website does not collect or store protected health information (PHI) as defined by HIPAA.
• Diagnostic study images and reports are not stored on or transmitted through this website.
• All patient health information related to diagnostic services is handled in accordance with applicable federal and state privacy laws.
• We do not use any health-related information collected through our services for advertising targeting, remarketing, or audience profiling purposes.
• We do not use Customer Match, remarketing lists, or any advertiser-curated audience targeting that could imply knowledge of a user's health status.

Third-Party Services

We use the following trusted third-party platforms to operate our business. Each has its own privacy policy governing data use:

• Acuity Scheduling — Online appointment booking. Privacy policy at squareup.com/legal/privacy
• Google Ads & Google Analytics — Advertising and website analytics. Privacy policy at policies.google.com/privacy
• Squarespace — Website hosting platform. Privacy policy at squarespace.com/privacy
• Square — Payment processing. Privacy policy at squareup.com/legal/privacy

We are not responsible for the privacy practices of these third-party platforms. We encourage you to review their respective privacy policies.

Data Retention & Security

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by applicable law. We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse.

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

Your Rights & Choices

You have the following rights regarding your personal information:

• Access — You may request a copy of the personal information we hold about you.
• Correction — You may request that we correct inaccurate information.
• Deletion — You may request that we delete your personal information, subject to applicable legal requirements.
• Opt-Out of Marketing — You may opt out of marketing communications at any time by contacting us directly or replying STOP to any text message.
• Cookie Preferences — You may manage cookie preferences through your browser settings.
• Google Ad Personalization — You may opt out of personalized Google advertising at adssettings.google.com.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.